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Hi! I'm Josephine. I'm a strategic user experience researcher with a background in business development currently leading research at Capital One.
Work
Harvard Business Review
personas as use-cases
Creating personas to be used across the Harvard Business Review to help understand 10-million+ users by distinct use-cases. Includes moderated user interviews, data synthesis, empathy mapping, and journey mapping.
Harvard Business Publishing x Microsoft
learning in the flow of work on MIcrosoft Teams
Building an automated tool within Microsoft Teams to help employees learn and apply their learnings while at work. Includes moderated user interviews, workshop facilitation, journey mapping, user flows, wireframing, wizard of oz testing, and prototype testing.
Elphi
Simplifying the mortgage application process
Design of point-of-sale system product demo for mortgage fintech startup. Includes moderated user interviews, persona creation, card sorting, user flow creation and usability testing.
Dickson Bro's Hardware
expanding hardware store to ecommerce
A concept UX project focused on information architecture and producing a mid-fi clickable prototype in order to integrate ecommerce into hardware store site.
Code For Boston
helping people get their records cleared
Web app developed in partnership with Citizens for Juvenile Justice to help people in Massachusetts get their records cleared.
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